Opportunity Media

Proven experts in direct response.

Opportunity Media is a full-service boutique direct response representation firm and consulting group. We represent world leading media content companies, delivering unparalleled results. We are laser-focused on providing the highest levels of service to all of our clients. We hold the highest standards in our fiduciary duty and our level of professionalism is best in class.

Our team is comprised of experts in the world of performance based marketing-domestic DRTV, international DRTV, connected TV, digital/social media, branded entertainment, media finance and more. We are innovators across the direct response and media landscape.

We wrote the book on direct response media sales.

The origins of Opportunity Media Inc go back to the founding of Opportunity Television in 1986, making us the most experienced direct response representation company in the business. We have sold over $2 billion dollars in media for our clients.

Our expertise spans across short form and long form DRTV, streaming and all forms of digital advertising. We pioneered media formats such as the five- and fifteen-minute creatives as well as branded entertainment programming.

Opportunity Media created a proprietary media management system to maximize revenue and eliminate waste and inefficiencies.

We are a cut above the rest and have the history and record to prove it.

Kevin J. Lyons
President & CEO

Kevin has held senior sales and sales management positions at leading telecommunications companies, including MCI & AT&T, before joining Opportunity Television in 2001. While at AT&T, he led a sales and marketing organization that was responsible for all federal and state government entities in the United States. He served on the Editorial Advisory Board of Response Magazine and has been quoted in leading Performance Based Marketing publications regarding performance-based media, strategy and forecasting. He has produced multiple shows for television and has developed unique branded content solutions for advertisers. Kevin formed Opportunity Media Inc. in 2005 to build on the success of Opportunity Television, a pioneer in direct response. Kevin holds a B.A. in Communications from Fordham University and an M.B.A. from Columbia Business School. A frequent speaker at industry conferences, he is a founding member of the Performance Driven Marketing Institute (PDMI). He serves on the boards of Friends of Oheka, a non-for-profit whose mission is to raise public awareness of Oheka Castle through its educational program and college scholarships, LICADD, a nonprofit whose mission is to reduce the incidence and prevalence of the disease of alcoholism, other drug addiction and related problems and the Environmental Open Space and Park Fund Advisory Committee (EOSPA) whose mission is to advise the Town of Huntington on securing open space and improving neighborhood parks.

Dan Gallagher
Director of Finance

Dan worked in various roles on the accounting and finance side of business, including the Town of Huntington Tax Assessors Office and MSC Industrial Direct. For the Town of Huntington, Dan worked on analysis of the Low Income Senior Tax Plan and at MSC Industrial Direct he analyzed product gross margins and costing. Dan worked in the U.S. Federal Government Office of Inspector General Department of Education where he assisted special agents by using analytics to detect fraud with relation to government funds. He has a Bachelor’s and Master’s in Accounting from St. John’s University. Dan joined Opportunity Media in 2016.

Kevin Cirrito
Account Executive

Kevin started his career at Turner Broadcasting, He then moved to AMC Networks where he led the effort in developing the sales formats for Bravo, Fuse, IFC and Sundance working extensively with leading brands on their campaigns. Kevin has worked on the international side with Irish TV, Crossings TV and the Seoul Broadcasting System. Kevin is a graduate of Adelphi University. Kevin joined Opportunity Media in 2018.

William Wheeler
Account Executive

Will has worked in executive roles for top media brands, including IFC, Sundance Channel and Nickelodeon. He has collaborated with top companies to elevate their presence and promote their brand. He is skilled in strategic partnerships, analytic strategy, creative marketing and advertising sales. Will holds a Masters of Business Administration (MBA) focused on Business Strategy and Financial Management from City University of New York-Baruch College – Zicklin School of Business. Will joined Opportunity Media in 2023.

Anne Pedersen
Media Coordinator

Anne began her career at Viacom Media Networks, where she worked various roles in network operations for over 25 years. At Viacom, she managed and supported all aspects of broadcast origination and integration of Viacom’s multimedia brands; MTV, Nickelodeon, BET, Comedy Central, CMT and many others. She holds and Associate’s Degree in Broadcasting Telecommunications from Suffolk Community College. Anne joined Opportunity Media in 2018.

Elizabeth Martin
Media Coordinator

Lisa began her career at Lifetime Networks and managed commercial operations for the fast-growing Lifetime Movie Network. After 13 years at Lifetime, Lisa moved into the field of teaching. Lisa holds an Associates Degree in Occupational Studies from the Wood Tobe-Coburn School. Lisa joined Opportunity Media in 2014.

Robert Jones
Sales Planner

Robert holds a B.S degree in Marketing from The University of Tampa where he graduated in 2019. Robert also completed Semester at Sea in 2018, visiting 15 countries while enrolled in college courses. While studying with Semester at Sea, Sponsored by Colorado State University, Robert was a leader of the Global Business Organization and assisted in a charity campaign that helped to bring clean water to a remote village in Myanmar. Robert has worked in the financial and hospitality industries. Robert joined Opportunity Media in 2019.

Kaitlyn MacIntosh
Media Coordinator

Kaitlyn earned a Business Management degree from The University of Tampa in 2022. She began her career as an Office manager for both Wallace Realty & MacIntosh Home Improvement. There she worked with a wide variety of clients. She is skilled in client relations, business strategies and organizational tactics. Kaitlyn joined Opportunity Media in 2023.

Joan Rappaport
Media Coordinator

Joan spent 28 years at Lifetime Television and managed commercial operations for Lifetime, Lifetime Movie Network and Lifetime Real Women. Prior to Lifetime, Joan worked at ABC Network. She holds a B.A. from Brooklyn College-CUNY in Communications and Television Production. Joan joined Opportunity Media in 2015.

Deana Kuper
Executive Assistant/Coordinator Branded Entertainment

Deana began her career at Katz Communications. She has over 15 years of experience in direct response, participating in the tremendous growth boom both at Lifetime and in the DR business. Deana joined Opportunity Media in 2005.

Edmund Smyth

Edmund Smyth provides legal counsel for Opportunity Media. He is a founding partner of the firm EJ Smyth & Co PLLC. Edmund received a Juris Doctor from New York Law School in 1997 and earned a Bachelor of Arts degree from Widener University. He is admitted to practice law in New York State and is a member of the New York City Bar Association. He proudly serves as a Staff Sergeant of the United States Marine Corps Reserve. Edmund is a member of the Suffolk County Bar Association and New York State Trial Lawyers Association. He also sits on the Town of Huntington board and is a former president of the Huntington Lawyers’ Club.